Department of Health and Human Services

WIC Program Overhaul

Change the WIC program. Right now the WIC coupons for baby formula are only for expensive name brand formulas, which costs twice as much as generic formula. WIC coupons should be for generic brands, which contain the same ingrediants, vitamins, minerals, DHA, etc. Mothers could get twice as much formula for their babies for the same cost. This same thing can work for juice and other items. WIC coupons should be for 24 ounces of generic juice. There's no reason why other American's choose to use generic products for their children to save money while WIC recipients use expensive brands costing the government exorbitant amounts of money. Apple juice is apple juice it shouldn't matter what the brand is. The government would save millions with this one simple change in just formula costs alone.

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Idea No. 16128